elijahrossben@gmail.com /
McDonald’s All American Games
Role: Sole Animator / Designer
Ideation, Redesign of initial request, Animation, & Sticker Expert
Sticker-fying Times Square, one billboard at a time, the McDonald’s All American Games Happy Meal was brought onto the market to advertise its first Happy Meal collaboration with stars like Angel Reese and Carmelo celebrating McDonald’s history with basketball.
This piece started out with the creative team approaching me and expressing a need to expand upon their original idea (pictured on the left). I dove into all the assets we had at our disposal, and brought forth a concept that I felt resembled appeal behind the theme of McDAAG and Happy Meal.