It’s raining Oreo!
Role: Sole Artist
Tasking myself with the premise of coming up with a brand advertisement for the delicious circular sandwich cookie, I created a TikTok/Reels style advertisement in the unserious design language Oreo has coined to be a part of their brand. From wacky cookie flavors, to insane products, the goal of this piece was to blend into the company’s established branding without trying!
Through storyboarding, I explored various compositions and arrangements of the cookie that could add to the whimsical way an Oreo cookie could move (or dance) to the sound selected for this piece.
After toying with the idea of incorporating milk into the piece as well, the song felt too obvious not to include, The Weather Girls’ hit song, “It’s Raining Men” is a playful tongue-in-cheek nod to the sexual appeal of men, and how the cookies, while inanimate, are sexy characters of their own. Inspired by synchronized swimmers, the Oreos are fully personified by their unified choreography, that allows for a few stars to shine.
No Oreo cookies were harmed in the digital rendering of this piece.