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Happy Meal x Pokemon
A Times Square billboard aired to promote McDonald’s Pokemon themed Happy Meal.
A P I C r
Role: Sole Animator
Motion Ideation, Animation, & Box Spinner
Paying homage to the famous “Who’s That Pokemon?” - McDonald’s wanted to tease their Happy Meal collaboration. Finding a unique way to interact with fans of the Nintendo game, you could play along in Times Square and take a stab at identifying a few of the iconic silhouettes. all before they were revealed via the four limited edition Happy Meal box arts for fans to “catch em’ all”!