elijahrossben@gmail.com /
The Window Seat Shop
Role: Designer + Animator
Initial Creative Direction + Design, 3D, Animation, and Compositing
Digital assets used around the SEA airport to encourage passengers to shop premium goods from around the world. From hats manufactured in Canada to plates from Singapore, the shop was so popular it sold out instantaneously.
In the early stages of working on Delta’s Window seat shop, I was approached by the team to explore and configure realistic metal, lighting, and compositions inspired by their photoshop style frame.
The team liked the “plane exterior” / metal appearance they had going on, and wanted to see what a 3D artist’s take on the scene would be. While after an extensive R&D, they ended up sticking with their Photoshop stylized frames due to the easier nature in a print/ad campaign perspective.
It was exciting to translate these preliminary ideas of a campaign into my 3D software and showcase the possibilities (and power) of digital renders.
Exploratory
+ Example assets built in 3D for an email component of the campaign