A visual rebrand of Apple Music / iTunes Festival.
This project has been multiple years in the making, as I learned how to create complex particle systems, create and follow branding guidelines, as well as promote a defunct music festival.
Explore the process book below to learn more about the visual development behind this rebrand.
Things don’t always work out.
In this video, I show off the 2021 and 2022 reworks of this project, to cross reference as well as witness a growth in understanding of particle systems and 3D space / camera movements.

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