A visual rebrand of Apple Music / iTunes Festival.
This project has been multiple years in the making, as I learned how to create complex particle systems, create and follow branding guidelines, as well as promote a defunct music festival.
Explore the process book below to learn more about the visual development behind this rebrand.
![](https://cdn.myportfolio.com/dc4a4806-eb12-4208-a096-f43d0499b5e9/65e41c1d-79c8-4b18-827d-e47cf01543f0_rw_1920.jpg?h=c78d6526999ead282009f93b1d344eae)
![](https://cdn.myportfolio.com/dc4a4806-eb12-4208-a096-f43d0499b5e9/daa724ea-1fe7-455b-b1a3-a5cfcb567638_rw_1920.jpg?h=defa0e42e42cc6dd25505456da39652b)
![](https://cdn.myportfolio.com/dc4a4806-eb12-4208-a096-f43d0499b5e9/8b4963cc-bcdf-4123-8a7b-bf7d26996c11_rw_3840.jpg?h=e36a7f045c823f587bfcc277b334acd4)
![](https://cdn.myportfolio.com/dc4a4806-eb12-4208-a096-f43d0499b5e9/15ee8dee-a7a8-434a-b060-e3b1e2605b4e_rw_1920.jpg?h=366c546ba670ef8b33946451812c4acc)
Things don’t always work out.
In this video, I show off the 2021 and 2022 reworks of this project, to cross reference as well as witness a growth in understanding of particle systems and 3D space / camera movements.